Ok, so you might be thinking why would it be beneficial for farmers to have a phone like the iPhone with the applications it currently has, when a different technological device could also be used to add the application I have thought of to it. Firstly, the entertianment side of the iPhone is quite significant and rural people could definatley put this to use. For example, sitting on a tractor for hours on end sewing a large paddock and being able to use iTunes; access the internet, You Tube, emails and watch videos and TV shows would definatley pass the boring time! Google maps would also be very useful when travelling across unknown country areas and just travelling in general. Having the internet available at any time with the iPhone would also be very useful for things such as checking cattle prices so as to keep an eye on the market to know when to buy or sell stock. It is especially useful for staying connected and being able to keep up to date with the latest news as newspaper accessibility is is not a factor in the country. So these are just a few examples of exisitng applications on the iPhone which the users I have in mind will be able to take advantage of.
From my own personal experiences and what my dad does on our farm comes my idea…. Firstly, staying connected is a big issue in rural areas. For instance, when a neighbour rings us to notify us that our cattle are out on the public road. Often dad isn’t around for him to do something about it straight away and by the time the message does reach him, our cattle could have spread out or even caused an accident or damage to other properties. With my application, farmers would be able to easily stay in touch, even without having to use an iPhone themselves. Eg, two-way radios are very popular in rural areas to stay in touch, however they are not very reliable because the radio waves (I think!!) are terrible. With my application, the message from a person using a two-way would be converted into clearer speech for the receiver or an sms and voice mail if the call is missed. Another aspect of my application could also involve being able to turn machinery on and off when needed, such as automatic feeding systems to save actually having to go to the machine itself, often very early in the morning or late at night. Such an application would also be programmed to detect feed levels in sylos, to notify the farmer when they need to place an order for more feed – although this order could also be sent automatically through my application!
My dad is also a property developer, which requires a lot of contact between him and the real estate agent, as well as potential buyers. Our real estate agent has to come out to our property quite often to take photos and see how our land is going, whereas with my application, dad could take photos himself and email the real estate agent. My application would also enable dad to receive news on the progess of sales automatically, as well as being informed when the property of competitors is sold. Automatic notifications would also be sent when properties in the surroundign area became availble on the market, as property development is all about the buying and selling of property.
So as you see there are two takes on my idea – something to do with real estate and makign this a lot more efficient and effective for people such as my dad; or there is the more farm side of things to make farmign easier. I think I need to talk to my dad a bit more and find out what he thinks of this. I need to decide on my specific target market to come up with a more specific application.
Goodnight!
August 20, 2007
Categories: Uncategorized . . Author: pope1988 . Comments: Leave a Comment